Whether Lego should develop its smart toys market?
نویسندگان
چکیده
This article will discuss the enablement of investment into smart toys for LEGO Group by respectively discussing overall situation including its development over years and financial details, market potentials, drawbacks, rising issues, then analysis SWOT adopting their plan. As a result, with internally favorable investing environment matching profile positive prospect toys, while there are also issues regarding risks come huge further, investments could fairly be adopted Group.
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ژورنال
عنوان ژورنال: BCP business & management
سال: 2022
ISSN: ['2692-6156']
DOI: https://doi.org/10.54691/bcpbm.v31i.2541